15 promo video ideas to inspire your business

Ready to take your marketing strategy to the next level but stuck for ideas? Elevate your brand’s presence and captivate your audience through engaging promo videos. With over 98% of brands already using videos to promote a product or service, now is the perfect time to leverage video in your sales funnel.

Spark your creativity with 15 of the best video promos examples for various industries and explore how to create your very own promo video to kickstart your marketing campaign with Clipchamp.  

The best promo video ideas with examples

1. Squarespace

Pre-roll promo video ads like Squarespace's are a great way to engage your audience on social media within 30 seconds. The video promo effortlessly enlightens viewers about the company story, challenges, and successes using engaging visuals and an AI voiceover. Viewers can also easily navigate how to learn more about the brand with three clear CTA’s at the end of the promo video.

2. Nike Football

Nike Football's promo video is a high energy, inspirational ad that combines powerful visuals with a strong motivational message. The video highlights the passion and dedication of football players, making it relatable and engaging for the target audience. Create a fast-paced video promos just like Nike’s using AI voiceovers, adding scene transitions between clips, and then exporting in 1080p HD ready for uploading to social media. 

3. Monday.com

Monday.com showcases its customer's pain points by creating a video promo with emotional appeal and relatability. Stop the scroll by sharing a promotional video that gives viewers a quick and easy solution. Use the storyboard to keep your message consistent and focused on the video objective, and use text overlays to express your message and key points.

4. Samsung

Samsung’s video promo for the Galaxy S24 Ultra focuses on the device's advanced features and sleek design. The video uses high-quality visuals and a professional voiceover to highlight the product's capabilities and benefits. Create a similar video using high quality stock videos, logo animations, and showcasing a strong CTA with text and titles.

5. Zendesk

Don’t just sell a service or product to consumers; sell better communication and fun brand imagery. If you want to connect with your audience emotionally, try making a promo video just like Zendesk’s. Use our online video editor to transform your promo video by recording your own voice and adding accessible subtitles.

6. Hefty brands

Extremely short but incredibly engaging video promos are the answer for your business. Beat the dreaded skip button on YouTube and promote your business in under 15 seconds like Hefty brands. Create engaging short-form videos like slideshows using royalty-free stock, background music, and on-theme stickers.

7. Google

Google’s promo video is a powerful compilation featuring the most significant moments within the year, while showcasing the role Google plays in a users life. The video promo combines emotional storytelling with global events, making it both impactful and memorable. Check out intros and outros and editing hacks for interesting video creation ideas.

8. Microsoft 

Microsoft’s promotional video highlights the company’s mission and values, showing how their technology impacts the world. The video example uses real-life scenarios and inspiring messages to connect viewers on a more emotional level. Create a similar promo video for your business or product using HD stock videos, branded logos, and on-screen captions made with AI.

9. Amazon 

Amazon’s promo video dives into a products key features and shares relatable use cases throughout the ad. The video promo is engaging, informative, and highlights the convenience of using the product in daily life. Create a similar promo with GIFs, stock videos, and add AI video captions for better user experience and boost accessibility.

10. Pepsi

If you want to watch a vibrant and energetic promo video, check out Pepsi’s campaign. The video promo effortlessly showcases the brand’s fundamentals and youthful image. Catch the attention of viewers using energetic visuals and background music to promote a product online. Find the perfect stock visuals and audio within the content library, and add your brand colors, logos, and customized fonts using the brand kit.

11. Tesla 

Tesla’s video promo uses sleek graphics and visuals, professional AI voiceovers, and gentle background music. Recreate this style using its extensive library of stock footage to find the perfect visuals. Utilize transitions to create a smooth flow between scenes and add background music from the audio library to enhance the overall viewing experience. You can even add video overlays to create emphasis and provide important information directly on the screen.

12. Dell

Dell’s promo video for their latest product is a compelling example of how to create engaging content. In just 15 seconds, Dell captures attention with sharp visuals and dynamic editing. Select engaging background music for an energetic vibe and enhance your funnel video with on-theme stickers and text overlays. Promote your business effectively with engaging short-form videos that leave a lasting impression.

13. IKEA 

IKEA’s video promo showcases products in a fun and imaginative way, using the power of storytelling to connect with viewers online. The video is visually appealing and emphasizes the versatility of IKEA’s products, potentially solving any pain points viewers might have. Create your own promo using similar storytelling techniques and combine stock visuals to sustain the viewer’s interest.

14. Burger King 

Tell a story and create brand transparency just like Burger King has in their latest promo video. All you have to do is combine high quality videos, images, and stickers together, while adding a real-life voiceover. Remember to trim the video promo to the social media platform requirement for easy uploading and a complete viewing experience.

15. Gymshark 

Gymshark’s promo video is a high-energy, inspirational ad that encourages viewers to stay committed to their fitness goals. The video uses strong motivational messaging to engage their audience through voiceovers. Create your own inspiring promo video using uplifting background music, captions, and brand logos. You can even download a video transcript for your promo video for internal or external use.

How video promos can benefit your business, event, or product

• Increase brand awareness and visibility: Video promos can help your brand reach a wider audience while becoming more recognizable and memorable to prospective customers on social media.

• Engage your target audience effectively: Videos are dynamic, captivating, and hold the attention of your audience more effectively than text or images alone.

• Boost conversion rates and sales: Well-crafted promo videos that can persuade viewers to take action, whether it’s making a purchase, signing up, or contacting you, thus increasing your conversion rates and sales. Shareable content on social media can also help expand reach and engage with followers.

• Build emotional connections with viewers: Using voice recording to tell your story in videos can create emotional connections, making your brand more relatable and trustworthy. You can also share satisfied customers in YouTube reaction videos to build credibility and influence potential customers’ purchasing decisions.

• Send viewers to the right place: Complete your funnel videos with clear CTAs to encourage your viewers to take action toward your goal. Determine whether you would like viewers to subscribe to your newsletter, sign up as a member, or buy your product.

Check out our latest video marketing tips for any business, or learn more ways to create branded social media videos for TikTok.

Start editing branded promo videos with Clipchamp or download the Microsoft Clipchamp Windows app.